Hablamos Español
MARKETING BUILT AROUND YOUR STRATEGY
Marketing should do more than keep your name visible. It should help the right people find you, understand your value, trust your organization, and take the next step.
PTP connects your audience, brand, message, website, content, advertising, and outreach to your Strategic Foundation so every marketing activity has a purpose.
BUSINESS PILLAR ONE: MARKETING
BEGIN WITH DIRECTION
Stop Marketing Without A Clear Destination
Posting on social media, running advertisements, printing materials, or building a website does not automatically create growth.
Effective marketing begins by answering these questions and more:
Whom are we trying to reach?
What do they need?
Why should they trust us?
What makes us different?
What action do we want them to take?
Which channels are most likely to reach them?
How will we know whether the effort is working?
PTP helps organize those answers into a marketing strategy that supports the organization’s larger goals.
Marketing Support May Include
01
Market and Audience Research
02
Marketing Plans and Campaign Development
03
Competitive Review and Positioning
04
Brand Strategy and Core Messaging
Website Strategy, Development, and SEO
05
06
Content Strategy and Content Creation
07
Social Media Planning and Management
08
Paid Advertising and Omnichannel Media
09
Print, Direct Mail, Outdoor, and Business Materials
10
Email, SMS, Loyalty, and Follow-Up Campaigns
11
Events, Trade Shows, Seminars, and Community Outreach
12
Launch Campaigns
13
Lead-Generation Strategy
14
Marketing Budget Priorities
FROM STRATEGY TO MEASURABLE GROWTH
BUILD MARKETING AROUND THE RIGHT FOUNDATION
ONE STRATEGY. FOUR CONNECTED ELEMENTS.
Understand whom you need to reach, what matters to them, how they make decisions, and where your organization fits within the market.
Develop a consistent position, promise, voice, and message so people can quickly understand who you are, what you do, and why it matters.
Develop a consistent position, promise, voice, and message so people can quickly understand who you are, what you do, and why it matters.
Track meaningful results, identify what is working, reduce waste, and make better decisions about where future marketing time and money should be invested.
We help identify the root problem before recommending more spending, more employees, more advertising, or more activity.
A Practical Marketing Process
01
UNDERSTAND THE MARKET
Marketing improves when every activity has a clear audience, purpose, owner, and measurement.
We examine the organization, its audience, competitors, goals, current message, available resources, and past marketing efforts.
BUILD THE MARKETING PLAN
02
We identify the message, channels, campaigns, priorities, budget considerations, responsibilities, and measurements needed to support the larger strategy.
03
EXECUTE, MEASURE AND IMPROVE
Depending on the engagement, PTP can help coordinate content, campaigns, vendors, systems, reporting, and ongoing improvement.
FROM DIRECTION TO RESULTS
MARKETING AS PART OF THE COMPLETE SYSTEM
Marketing Is Not A Separate Business
Every PTP marketing recommendation begins with the Strategic Foundation and remains connected to Sales, Operations, and Leadership & Accountability.
01
Strategy Before Activity
Marketing decisions begin with the organization’s goals, audience, position, resources, and priorities.
02
Connected to Sales
Marketing should attract the types of qualified opportunities that the sales system is prepared to convert.
03
Aligned With Operations
Marketing should generate demand the organization has the people, processes, and capacity to deliver responsibly.
04
Consistent Brand Direction
Your message, content, campaigns, website, and outreach should communicate one clear and recognizable position.
05
Meaningful Measurement
Performance is measured against organizational goals—not simply impressions, likes, clicks, or activity.
06
Coordinated Execution
PTP can help coordinate internal teams, vendors, campaigns, responsibilities, reporting, and ongoing improvement.
Specific deliverables are determined by the client’s written scope of work and may vary by engagement.
IT ALL STARTS WITH A CONVERSATION
Tell us what you are trying to build, where you are currently stuck, and what success looks like to you. We will help identify the right starting point and determine the next practical step on your Path to Plenty.